Get to know your customers
Get a deeper understanding of your customers conversions at third-party websites. Quetru allows you to analyze purchase behavior data to understand which are the customers who clicked in your ads, resulted in a purchase and at what online retailer
See what’s in it for you
Build a complete picture.
Understand your brand consumers better, evaluate the performance of your marketing, content, products, all the way to purchase at third-party retailers.
Make your data work for you.
Use the enriched audiences with purchase behavioural data in your wholistic retargeting strategies across owned ecommerce websites and third-part online retailers.
Boost digital advertising optimisation.
Allow media buying platforms to optimise your media investment towards purchases at online retailers and without pixel implementation.
Product & Order Intelligence.
Understand not only who buys which products at which retailer but also how are your products offered to the online market. We programmatically index products price, content, and more, from a vast number of retailers which foster product discovery.
Clients saw 10x higher conversion rate with Quetru
Clients used Quetru to learn about potential customers, educate them on products, and encourage completion of purchases. The result was a 10x higher conversion rate.
Audience Purchase Behavior
Capture purchase behavior data from your audiences at online retailers, marketplaces, and own ecom websites to understand consumers purchase behavior differences at multiple platforms.
Allow media buying platforms algorithms like Google, Facebook, etc. to optimise your media investment towards purchases at marketplaces without pixel implementations.
Product & Order Intelligence
How are your products offered, at what price, at the varied marketplaces, and which products were ordered by the audiences that engaged with your ads.
Get to know what type of consumers or marketplaces shows higher trends for: returns, payments issues, reimbursements, and more.
How does it work?
Quetru technology allows you to identify individual consumers rather than clicks. With this information you will quickly analyse who clicks on your media and what products they buy at which third-party retailers.
Consumer journey & data flow
Optimize conversion of any link.
Thanks to our integrations with media buying platforms and ESPs, Quetru allows media platforms algorithms to optimize media against sales targets.
Build purchase behavior audiences.
By integrating Quetru to the client DMPs it is possible to enrich audiences with purchase behavioural data in your wholistic retargeting strategies across owned ecommerce websites and third-part online retailers.
Third-party retailers sales conversion analysis.
By understanding how your audiences purchase at the different retailers you will be able to redefine your product/brand offering as well as custom communication strategies.
Laundry Detergent Brand Business Case
Using basket data to refine lower funnel targeting.
Our Client’s European Performance Marketing team wanted to understand the buying behavior of consumers who click on their direct to marketplaces advertising. This initiative showed engagement data at individual user level purchase behavior allowing the client to understand who clicks on what communication/creative and what they buy at the different marketplaces.
The client used Quetru to track basket of goods purchased from each ad and click individually. The analysis covered multiple retailers across Europe, biggest being Amazon.
People who bought The Client’s laundry detergent also bought…
In addition to having a clear picture of each retailer basket composition KPIs
Get in touch and find out more
Tell us your business needs, current spend and we will find the best solution for you